Supermarket chains’ investment programs concern four main fields as they are aimed not only at increasing turnover but also expanding profit margins, which have been shrinking over the last few years. These four areas are online commerce, the operation of new stores and distributions centers, promotional activities and differentiation in products and purchase experience.
The limited increase in households’ disposable incomes and the shift of consumer behavior toward value-for-money…
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Source: ekathimerini.com